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Comparison Liveramp vs. Alliant Data Enrichment and Addressability Vendor Comparison

Liveramp and Alliant are Data Enrichment and Addressability and Audience Data & Enhancement vendors.

liveramp.com
Liveramp Connects and collaborates data for better insights. They focus on Data Onboarding.

alliantinsight.com
Alliant Enhances consumer behavior insights using transactional data They focus on Targeting & Data Activation.

Liveramp or Alliant?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

liveramp.com
Full Blurb

Liveramp

"Connects and collaborates data for better insights."
Focused on Data Onboarding .
LiveRamp enables marketers to connect data from multiple sources to create a comprehensive view of the customer. It helps them collaborate with partners without losing data privacy, improving customer insights and campaign performance across various platforms. This approach simplifies multi-channel marketing and refines targeting strategies.
alliantinsight.com
Full Blurb

Alliant

"Enhances consumer behavior insights using transactional data"
Focused on Targeting & Data Activation .
Alliant transforms raw consumer data into actionable insights. Their unique DataHub integrates transactional, demographic, and lifestyle data to give a comprehensive view of consumer behavior. It's about grounding marketing decisions in solid data to refine targeting, enrich first-party data, and optimize campaigns across different channels.

Key Features & Benefits

Unique Data Cooperative
Alliant claims that their data cooperative aggregates diverse transactional data from over 500 brands for unique insights.
Advanced Audience Solutions
Alliant claims that their platforms deliver superior targeting and performance for clients using data-driven strategies.
Future-Proofed Marketing Technology
Alliant claims that their solutions are future-proofed by integrating extensive identity graphs for flexible delivery.
Compare all Data Enrichment and Addressability Vendors Head-to-Head