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Comparison Opensend vs. Semcasting Audience Data & Enhancement Vendor Comparison

Opensend and Semcasting are Audience Data & Enhancement vendors.

opensend.com
Opensend Identify and convert high-intent site visitors. They focus on Anonymous Visitor Identification.

semcasting.com
Semcasting Privacy-compliant identity resolution without cookies They focus on Identity Resolution, Targeting & Data Activation and Data Onboarding.

Opensend or Semcasting?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Opensend

"Identify and convert high-intent site visitors."
Focused on Anonymous Visitor Identification .
Opensend identifies engaged site visitors you might miss and enables conversion without opt-ins. It bridges gaps in reach by using data insights to retarget across email, ads, and even mail. Its lightweight setup easily integrates with existing workflows, freeing marketers to refine strategies instead of managing tech.

Key Features & Benefits

Higher visitor engagement rates
Opensend claims that their solution for identifying anonymous visitors leads to higher engagement rates compared to other platforms.
Superior data quality assurance
Opensend claims that it offers higher quality leads by providing accurate identity data for retargeting.
Exceptional return on investment
Opensend claims that users see significant ROI improvements, with some clients experiencing up to 26.1x ROI.

Semcasting

"Privacy-compliant identity resolution without cookies"
Focused on Identity Resolution, Targeting & Data Activation and Data Onboarding .
Semcasting enables marketers to target and measure audiences using deterministic identity solutions without relying on cookies. It activates audiences across channels like CTV and social media while providing real-time analytics and transparent reporting. Marketers gain a cohesive view of consumer behavior without sacrificing privacy.

Key Features & Benefits

cookieless identity resolution
Semcasting claims that its unique cookieless identity resolution technology allows precise and privacy-compliant targeting without relying on cookies.
accelerated campaign activation
Semcasting claims that its AudienceDesigner platform accelerates campaign activation with self-service identity resolution and unmatched match rates.
data-driven campaigns
Semcasting claims that its Managed Services offer data-driven campaigns with full transparency and measurable results to optimize audience targeting.
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