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Comparison Liveramp vs. Upstack Data Data Enrichment and Addressability Vendor Comparison

Liveramp and Upstack Data are Data Enrichment and Addressability and Audience Data & Enhancement vendors.

liveramp.com
Liveramp Connects and collaborates data for better insights. They focus on Data Onboarding.

upstackdata.com
Upstack Data Identifies hidden visitors to recover revenue They focus on Anonymous Visitor Identification.

Liveramp or Upstack Data?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Liveramp

"Connects and collaborates data for better insights."
Focused on Data Onboarding .
LiveRamp enables marketers to connect data from multiple sources to create a comprehensive view of the customer. It helps them collaborate with partners without losing data privacy, improving customer insights and campaign performance across various platforms. This approach simplifies multi-channel marketing and refines targeting strategies.

Upstack Data

"Identifies hidden visitors to recover revenue"
Focused on Anonymous Visitor Identification .
Upstack Data helps marketers identify and leverage hidden website visitors to recover lost revenue. It uses advanced tracking and identity resolution to recognize anonymous visitors and send personalized messaging, boosting conversions. The platform integrates with tools like Klaviyo and Meta for enhanced data-driven marketing strategies.

Key Features & Benefits

Improved data accuracy
Upstack Data claims that their session enrichment and CAPI perform 35% better than competitors, improving data accuracy.
Enhanced audience tracking
Upstack Data claims that they improve audience recognition by up to 60% with their Identity Resolution and PersistentID+.
Higher ROI performance
Upstack Data claims their platform boosts Klaviyo ROI with 45% more abandonment capture, enhancing email marketing effectiveness.
Compare all Data Enrichment and Addressability Vendors Head-to-Head