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Comparison BlotOut vs. SheerID Audience Data & Enhancement Vendor Comparison

BlotOut and SheerID are Audience Data & Enhancement vendors.

blotout.io
BlotOut Restores marketing signals post-cookie era accurately They focus on Identity Resolution.

sheerid.com
SheerID Verify identities using first-party customer data They focus on Anonymous Visitor Identification.

BlotOut or SheerID?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

BlotOut

"Restores marketing signals post-cookie era accurately"
Focused on Identity Resolution .
Blotout helps marketers keep accurate marketing signals despite privacy changes. It provides a unique lifetime ID to recognize customers, restoring cart data and remarketing to customers who would otherwise be lost post-cookie. It offers real-time analytics and performance rebuilding with minimal code changes.

Key Features & Benefits

Accuracy and Compliance
Blotout claims that its lifetime ID recognizes new and returning customers with 100% accuracy while maintaining compliance with global privacy laws.
Boosting Marketing Performance
Blotout claims to boost marketing and ad performance by rebuilding signals around a lifetime ID, allowing remarketing of every site visit in real-time.
Customer Retention Solution
Blotout claims to solve the issue of returning customers showing up as anonymous by capturing their visits with just one line of code.

SheerID

"Verify identities using first-party customer data"
Focused on Anonymous Visitor Identification .
SheerID enables marketers to verify customer identities using extensive authoritative data sources. This lets them gather first-party data and personalize offers. The platform enriches CRM systems and fosters customer loyalty by offering protected, exclusive deals tailored to verified audiences. It’s a way to truly understand and engage your audience.

Key Features & Benefits

better customer data control
SheerID claims that they allow brands to own all verified customer data, providing a direct customer relationship.
seamless community verification
SheerID claims that their platform can instantly verify identity attributes for global communities like students and military.
high return on investment
SheerID claims a 337% ROI with less than a 6-month payback time, enhancing profitability and service efficiency.
Compare all Audience Data & Enhancement Vendors Head-to-Head