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Updated 3 Days Ago
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2 Verified Clients
Blotout helps marketers keep accurate marketing signals despite privacy changes. It provides a unique lifetime ID to recognize customers, restoring cart data and remarketing to customers who would otherwise be lost post-cookie. It offers real-time analytics and performance rebuilding with minimal code changes.
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BlotOut's Website Claims...
Our bot logged these claims from BlotOut's website.
Accuracy and Compliance
Blotout claims that its lifetime ID recognizes new and returning customers with 100% accuracy while maintaining compliance with global privacy laws.
Boosting Marketing Performance
Blotout claims to boost marketing and ad performance by rebuilding signals around a lifetime ID, allowing remarketing of every site visit in real-time.
Customer Retention Solution
Blotout claims to solve the issue of returning customers showing up as anonymous by capturing their visits with just one line of code.
BlurbSTAR Case Study
Naked Nutrition & Blotout.io
Velocity helps Naked Nutrition boost sales.
453
Purchases recaptured within 15 days
69,000
$ revenue in under a month
1.
Situation
Revenue Loss Challenge
β
Struggling with lost sales recovery
β
Maintaining user privacy and compliance
β
Need for improved conversion rates
Naked Nutrition was facing a significant challenge in recovering lost sales, especially from unknown visitors. Their primary goal was to increase conversion rates without compromising user privacy and to remain compliant with global laws. This situation pointed towards an urgent need for an effective marketing technology solution capable of addressing these specific challenges.
2.
Task
Revitalizing Sales Strategy
β
Implement Velocity by Blotout.io
β
Remarket to anonymous visitors
β
Boost revenue while maintaining compliance
The task was to implement Blotout.io's Velocity solution, which specializes in recapturing lost sales by remarketing to anonymous visitors. The goal was to track and convert these unidentified visitors into customers while adhering to privacy laws and regulations. Naked Nutrition aimed to utilize Velocity to significantly boost revenue within a short period.
3.
Action
Solution Implementation
β
Integrated Velocity for synthetic remarketing
β
Monitored and optimized conversions
β
Emphasized performance and customer support
Naked Nutrition integrated Blotout.ioβs Velocity product seamlessly. Velocity uses synthetic remarketing techniques to target unknown visitors, helping to convert them into buyers. The tool was activated, and Naked Nutritionβs team monitored its progress closely to ensure optimal results. The implementation focused on performance gains and robust customer service support, which provided continuous improvements.
4.
Result
Successful Revenue Recapture
β
Recaptured 453 purchases
β
Realized 10% increase in gross sales
β
Achieved $69,000 revenue in under a month
The results of using Blotout.ioβs Velocity were outstanding for Naked Nutrition. They recaptured 453 purchases, which accounted for 10% of their gross sales in just 15 days post-activation, with 60% of these purchases coming from anonymous first-time buyers. This immediate success translated into $69,000 in less than a month, demonstrating the effectiveness of the Velocity tool in boosting Naked Nutritionβs revenue while maintaining compliance.
Keywords
MARTECH SOLUTIONS
SALES RECOVERY
REMARKETING TECHNOLOGY
CUSTOMER CONVERSION
USER PRIVACY COMPLIANCE
BOOSTING REVENUE
Audience Data & Enhancement Q & A
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1.
What types of audience data do you provide (behavioral, transactional, location-based, intent, psychographic, etc.)?
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2.
How do you collect and enrich audience data, and is it sourced from first-party, second-party, or third-party data?
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3.
Can your platform integrate with our existing MarTech stack (CDP, DMP, CRM, ad platforms, etc.)?
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4.
Do you offer real-time audience insights, and how frequently is your data refreshed?
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5.
How does your platform enhance first-party data and help with identity resolution?
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6.
Do you provide predictive analytics, AI modeling, or lookalike audience generation?
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7.
How does your data support media activation (programmatic, CTV, social, retail media, etc.)?
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8.
How do you measure audience quality and performance (uplift studies, match rates, incrementality testing, etc.)?
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9.
Can your platform provide closed-loop measurement to track how enriched audiences impact conversions and sales?
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10.
What is your pricing model (subscription, data usage-based, CPM-based, or custom enterprise pricing)?
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