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Comparison Retention.com vs. Truthset Audience Data & Enhancement Vendor Comparison

Retention.com and Truthset are Audience Data & Enhancement vendors.

retention.com
Retention.com Turning anonymous site visitors into marketable leads. They focus on Anonymous Visitor Identification.

truthset.io
Truthset Provides accurate consumer data for marketing success. They focus on Identity Resolution.

Retention.com or Truthset?
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Retention.com

"Turning anonymous site visitors into marketable leads."
Focused on Anonymous Visitor Identification .
Retention.com helps marketers make sense of anonymous web traffic. By identifying visitors, it turns them into valuable leads. The company pushes these into existing marketing channels as first-party data. This makes personalizing messages easier and more targeted, boosting revenue along the way.

Key Features & Benefits

Product innovation
Retention.com claims that its identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue by 2-3x.
Email list growth
Retention.com claims that it can expand your email list by identifying website visitors, even if they don't fill out a form.
Cost savings
Retention.com claims that it can lower acquisition costs, acquire more customers, and boost revenue for Shopify merchants.

Truthset

"Provides accurate consumer data for marketing success."
Focused on Identity Resolution .
Truthset ensures data accuracy for marketers. Validates data across sources, revealing discrepancies and reducing waste. Offers unbiased scores, so marketers can trust demographic targeting. Simplifies audience building and activation. Enables marketers to align data quality with campaign goals, improving overall performance with actionable insights.
Compare all Audience Data & Enhancement Vendors Head-to-Head