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Comparison Alliant vs. Semcasting Audience Data & Enhancement Vendor Comparison

Alliant and Semcasting are Audience Data & Enhancement and Data Enrichment and Addressability vendors.

alliantinsight.com
Alliant Enhances consumer behavior insights using transactional data They focus on Targeting & Data Activation.

semcasting.com
Semcasting Privacy-compliant identity resolution without cookies They focus on Identity Resolution, Targeting & Data Activation and Data Onboarding.

Alliant or Semcasting?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

alliantinsight.com
Full Blurb

Alliant

"Enhances consumer behavior insights using transactional data"
Focused on Targeting & Data Activation .
Alliant transforms raw consumer data into actionable insights. Their unique DataHub integrates transactional, demographic, and lifestyle data to give a comprehensive view of consumer behavior. It's about grounding marketing decisions in solid data to refine targeting, enrich first-party data, and optimize campaigns across different channels.

Key Features & Benefits

Unique Data Cooperative
Alliant claims that their data cooperative aggregates diverse transactional data from over 500 brands for unique insights.
Advanced Audience Solutions
Alliant claims that their platforms deliver superior targeting and performance for clients using data-driven strategies.
Future-Proofed Marketing Technology
Alliant claims that their solutions are future-proofed by integrating extensive identity graphs for flexible delivery.
semcasting.com
Full Blurb

Semcasting

"Privacy-compliant identity resolution without cookies"
Focused on Identity Resolution, Targeting & Data Activation and Data Onboarding .
Semcasting enables marketers to target and measure audiences using deterministic identity solutions without relying on cookies. It activates audiences across channels like CTV and social media while providing real-time analytics and transparent reporting. Marketers gain a cohesive view of consumer behavior without sacrificing privacy.

Key Features & Benefits

cookieless identity resolution
Semcasting claims that its unique cookieless identity resolution technology allows precise and privacy-compliant targeting without relying on cookies.
accelerated campaign activation
Semcasting claims that its AudienceDesigner platform accelerates campaign activation with self-service identity resolution and unmatched match rates.
data-driven campaigns
Semcasting claims that its Managed Services offer data-driven campaigns with full transparency and measurable results to optimize audience targeting.
Compare all Audience Data & Enhancement Vendors Head-to-Head