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Comparison Sendlane vs. Novel Email and SMS Marketing Vendor Comparison

Sendlane and Novel are Email and SMS Marketing vendors.

sendlane.com
Sendlane Unifies email, SMS, reviews, and forms seamlessly. They have no reported specialities.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

Sendlane or Novel?
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Sendlane

"Unifies email, SMS, reviews, and forms seamlessly."
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Sendlane helps marketers unify email, SMS, reviews, and forms into a single platform. Marketers can centralize data, making it easier to create personalized customer journeys. Its strategic support focuses on driving retention and boosting sales. The tool is built with merchants in mind, offering real-time insights and workflows.

Key Features & Benefits

True unification of services
Sendlane claims that they offer a true unification of email, SMS, reviews, and forms into one platform, supporting holistic management.
Exceptional customer support
Sendlane claims that their customer support team offers real-time, personalized support without relying on chatbots or auto-responses.
Centralized customer data
Sendlane claims that their platform unifies and centralizes customer data across channels for smarter, strategic decision-making.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.
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