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Comparison Marigold vs. Novel Email and SMS Marketing Vendor Comparison

Marigold and Novel are Email and SMS Marketing vendors.

meetmarigold.com
Marigold Automate personalized multi-channel marketing campaigns and journeys They focus on Personalized Messaging & Promotions.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

Marigold or Novel?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Marigold

"Automate personalized multi-channel marketing campaigns and journeys"
Focused on Personalized Messaging & Promotions .
Marigold simplifies the chaos of marketing by automating personalized campaigns across multiple channels. It uses AI and rich customer data to time messages perfectly, engage audiences authentically, and scale loyalty programs beyond mere points. This integrated approach helps marketers cut through the noise and build real connections.

Key Features & Benefits

Efficiency and trust building
Marigold claims that their campaigns are efficient, visually appealing, and help build trust with customers for high engagement.
Seamless personalized experiences
Marigold claims that their cross-channel journeys offer deeply personalized, data-driven experiences for stronger customer relationships.
Smart loyalty programs
Marigold claims that their loyalty programs create memorable customer interactions and build thriving brand communities.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.
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