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Comparison Klaviyo vs. Textual Email Marketing (ESP) Vendor Comparison

Klaviyo and Textual are SMS Marketing vendors.

klaviyo.com
Klaviyo Automate customer engagement with AI-driven strategies. They focus on Segmentation & Audiences, Campaigns & Workflows, Personalization & Content, Segmentati...

textual.com
Textual Enables product purchase via text message. They focus on Conversational Commerce.

Klaviyo or Textual?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Klaviyo

"Automate customer engagement with AI-driven strategies."
Focused on Segmentation & Audiences, Campaigns & Workflows, Personalization & Content, Segmentation & Audiences, Campaigns & Workflows and Personalization & Content .
Klaviyo unifies data, channels, and AI to create personalized customer experiences. They connect email, SMS, and more under one platform, letting marketers automate and optimize customer engagement. Klaviyo reveals which tactics work, cuts through the noise, and seamlessly integrates with existing ecommerce tools for smarter growth.

Key Features & Benefits

AI-first platform
Klaviyo claims that their AI-first platform brings marketing and service together for deeper customer relationships.
Omnichannel expertise
Klaviyo claims to unify data and channels in one platform for seamless growth with real-time personalization.
Extensive integrations
Klaviyo claims to offer 350+ app integrations to connect your data effortlessly with their platform.

Textual

"Enables product purchase via text message."
Focused on Conversational Commerce .
Textual offers a text-to-buy platform letting customers purchase products with a simple text. It integrates with systems like Shopify and Salesforce, helping marketers create automated flows for cross-selling, audience segmentation, and subscriber acquisition, driving direct-to-consumer (DTC) sales without traditional e-commerce friction.

Key Features & Benefits

High Conversion Rates
Textual claims that their platform achieves up to 20% conversion rates, offering instant gratification through text message purchases.
Best ROI in Industry
Textual claims that their text-to-buy solution delivers best-in-class ROI, with a range from 25x to 90x.
Seamless Integration Tools
Textual claims that their platform integrates easily with platforms like Shopify and Salesforce, enhancing marketing automation.
Compare all SMS Marketing Vendors Head-to-Head