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Comparison Brevo vs. Customer.io Customer Data Platform (CDP) Vendor Comparison

Brevo and Customer.io are Email Marketing (ESP) and SMS Marketing vendors.

brevo.com
Brevo Automate multichannel marketing and sales processes effectively. They focus on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows.

customer.io
Customer.io Automate personalized customer messaging journeys with data. They focus on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows.

Brevo or Customer.io?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Brevo

"Automate multichannel marketing and sales processes effectively."
Focused on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows .
Brevo simplifies marketing with a multichannel approach. It automates customer journeys across email, SMS, and WhatsApp. Real-time transactional messaging ensures timely engagement, while sales management features streamline revenue acceleration. The unified data platform optimizes marketing strategies and hastens value realization. Integration with over 150 tools extends its utility.
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Media & Entertainment
How do you collect and monitor consumers and their data?
IP Address
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Phone support
Email support
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Revenue Growth
Customer Engagement
Customer Retention
What integrations do you offer?
E-Commerce Platforms
Digital Advertising
Consumer Messaging
What is your pricing model?
Pay-per-use
Subscription-based
Tiered pricing

Key Features & Benefits

Multichannel marketing automation
Brevo claims that its AI-driven multichannel marketing capabilities boost conversions and automate customer journeys more effectively.
Integrated loyalty program
Brevo claims that its fully integrated loyalty program turns customers into loyal fans with targeted offers and rewards.
Advanced data management
Brevo claims that its advanced data management system accelerates time-to-value with better customer data unification and synchronization.

Customer.io

"Automate personalized customer messaging journeys with data."
Focused on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows .
Customer.io simplifies the creation and automation of personalized customer journeys using first-party data. It allows marketers to integrate disparate data sources, craft tailored messages, and automate interactions across multiple channels like email, SMS, and in-app. AI-driven insights help refine strategies, discover opportunities, and optimize messaging effectiveness.

Key Features & Benefits

Data-driven personalization
Customer.io claims that its platform fuels personalized journeys using first-party data across all channels with AI-powered insights.
Seamless integrations
Customer.io claims that it allows real-time data sync and communication via APIs and webhooks with your existing tools.
Universal scalability
Customer.io claims that its platform is designed to help scale from small startups to large enterprises, minimizing operational overhead.
Compare all Email Marketing (ESP) Vendors Head-to-Head