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Comparison Bloomreach vs. Backstroke Marketing Automation Vendor Comparison

Bloomreach and Backstroke are Email Marketing (ESP) vendors.

bloomreach.com
Bloomreach AI-driven personalization across email, SMS, and more. They focus on Omnichannel & Customer Engagement, AI-Powered Personalization Engines, Messaging & Rea...

backstroke.com
Backstroke Generates high-conversion emails swiftly with AI. They focus on Testing & Analytics and Testing & Analytics.

Bloomreach or Backstroke?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Bloomreach

"AI-driven personalization across email, SMS, and more."
Focused on Omnichannel & Customer Engagement, AI-Powered Personalization Engines, Messaging & Real-Time Offers and Segmentation & Audiences .
Bloomreach simplifies marketing with AI-driven tools. Their platform personalizes interactions on various digital channels, reducing repetitive tasks. It uses deep customer insights to tailor marketing strategies, increasing engagement without overwhelming the inbox. This approach helps businesses adapt to evolving consumer behaviors swiftly and intuitively.
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Financial Services
Travel & Hospitality
How do you collect and monitor consumers and their data?
Cookies
Pixels
Third Party Data
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Weeks
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
How do you provide customer service?
Dedicated account manager
Email support
Self-service knowledge base
How do brands measure the success of a campaign using your platform?
Customer Engagement
Revenue Growth
Operational Efficiency
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Custom contract pricing
Tiered pricing

Key Features & Benefits

Autonomous Campaign Building
Bloomreach claims that their AI solution builds and optimizes marketing campaigns autonomously, involving minimal manual input.
Real-Time Personalization
Bloomreach claims that their AI provides real-time personalization with sub-millisecond response, enhancing customer engagement instantly.
Increased Revenue per Visit
Bloomreach claims that their AI-driven solutions increase revenue per visit significantly by understanding and responding to shopper intent.

Backstroke

"Generates high-conversion emails swiftly with AI."
Focused on Testing & Analytics and Testing & Analytics .
Backstroke streamlines email creation for eCommerce. Marketers generate personalized emails quickly, enhancing engagement and conversion rates. By automating copy, creative, formatting, and scheduling, it saves time and simplifies email strategies. Backstroke suits those looking to refine digital marketing campaigns without cumbersome processes, making it accessible for busy teams.

Key Features & Benefits

Higher conversion rates
Backstroke claims that its emails convert 31% better than those not using their platform.
A/B testing success
Backstroke claims that its emails consistently outperform control emails in A/B tests.
Personalization at scale
Backstroke claims that it simplifies creating and scheduling personalized emails rapidly.
Compare all Email Marketing (ESP) Vendors Head-to-Head