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Comparison MailChimp vs. SendGrid Email Marketing (ESP) Vendor Comparison

MailChimp and SendGrid are Email Marketing (ESP) vendors.

mailchimp.com
MailChimp Send targeted, personalized emails and SMS campaigns. They focus on Segmentation & Audiences, Campaigns & Workflows, Campaigns & Workflows and Segmentatio...

sendgrid.com
SendGrid Delivers reliable email campaigns and APIs. They focus on Transactional.

MailChimp or SendGrid?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

MailChimp

"Send targeted, personalized emails and SMS campaigns."
Focused on Segmentation & Audiences, Campaigns & Workflows, Campaigns & Workflows and Segmentation & Audiences .
Mailchimp simplifies navigating the chaotic MarTech world by letting marketers send personalized emails and SMS campaigns. Users can integrate with popular platforms, manage audience segments, and track performance metrics to improve sales outcomes. Its features streamline campaign management for better engagement and growth.

Key Features & Benefits

advanced email automation
Mailchimp claims that their AI-powered email marketing platform helps achieve up to a 25x ROI for users.
comprehensive integrations offer
Mailchimp claims to power ecommerce growth with 300+ integrations, enhancing marketing features with platforms like Shopify and Salesforce.
cutting-edge AI tools
Mailchimp claims that its generative AI tools effortlessly transform content creation, enabling more engaging and on-brand campaigns.

SendGrid

"Delivers reliable email campaigns and APIs."
Focused on Transactional .
Twilio SendGrid simplifies sending emails at scale. It offers APIs for easy integration and robust infrastructure that ensures high delivery rates. Its marketing tools help create engaging campaigns with templates and automation, allowing marketers to focus on strategy and meaningful connections rather than technical hurdles.

Key Features & Benefits

Reliable Email Delivery
SendGrid claims that their API ensures reliable email delivery at scale with 99% deliverability rate.
Email Program Optimization
SendGrid claims their tools optimize inbox delivery, resulting in increased engagement and higher ROI.
World-Class Email Infrastructure
SendGrid claims to support sending over 148 billion emails monthly on a world-class platform.
Compare all Email Marketing (ESP) Vendors Head-to-Head