Blurbs Logo

Comparison ActiveCampaign vs. Backstroke Email Marketing (ESP) Vendor Comparison

ActiveCampaign and Backstroke are Email Marketing (ESP) vendors.

activecampaign.com
ActiveCampaign Automate marketing with AI-driven customization. They focus on Segmentation & Audiences and Campaigns & Workflows.

backstroke.com
Backstroke Generates high-conversion emails swiftly with AI. They focus on Testing & Analytics and Testing & Analytics.

ActiveCampaign or Backstroke?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

ActiveCampaign

"Automate marketing with AI-driven customization."
Focused on Segmentation & Audiences and Campaigns & Workflows .
ActiveCampaign empowers marketers by using AI to streamline tasks and improve customer interaction. This platform simplifies automation, integrating emails, SMS, and WhatsApp to ensure cohesive cross-channel messaging. It aids in crafting personalized customer journeys, making this tool vital for connecting with audiences consistently and efficiently.

Key Features & Benefits

AI-driven personalization
ActiveCampaign claims that their automated marketing platform uses AI to personalize customer journeys efficiently.
Cross-channel reach
ActiveCampaign claims that it enables seamless marketing across email, SMS, WhatsApp, enhancing brand presence.
Speedy implementation
ActiveCampaign claims that its autonomous marketing tools reduce setup time, enabling quick strategy execution.

Backstroke

"Generates high-conversion emails swiftly with AI."
Focused on Testing & Analytics and Testing & Analytics .
Backstroke streamlines email creation for eCommerce. Marketers generate personalized emails quickly, enhancing engagement and conversion rates. By automating copy, creative, formatting, and scheduling, it saves time and simplifies email strategies. Backstroke suits those looking to refine digital marketing campaigns without cumbersome processes, making it accessible for busy teams.

Key Features & Benefits

Higher conversion rates
Backstroke claims that its emails convert 31% better than those not using their platform.
A/B testing success
Backstroke claims that its emails consistently outperform control emails in A/B tests.
Personalization at scale
Backstroke claims that it simplifies creating and scheduling personalized emails rapidly.
Compare all Email Marketing (ESP) Vendors Head-to-Head