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Comparison Klaviyo vs. Litmus Email Marketing (ESP) Vendor Comparison

Klaviyo and Litmus are Email Marketing (ESP) vendors.

klaviyo.com
Klaviyo Automate customer engagement with AI-driven strategies. They focus on Segmentation & Audiences, Campaigns & Workflows, Personalization & Content, Segmentati...

litmus.com
Litmus Optimize and personalize email marketing campaigns effectively. They focus on Personalization & Content and Testing & Analytics.

Klaviyo or Litmus?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Klaviyo

"Automate customer engagement with AI-driven strategies."
Focused on Segmentation & Audiences, Campaigns & Workflows, Personalization & Content, Segmentation & Audiences, Campaigns & Workflows and Personalization & Content .
Klaviyo unifies data, channels, and AI to create personalized customer experiences. They connect email, SMS, and more under one platform, letting marketers automate and optimize customer engagement. Klaviyo reveals which tactics work, cuts through the noise, and seamlessly integrates with existing ecommerce tools for smarter growth.

Key Features & Benefits

AI-first platform
Klaviyo claims that their AI-first platform brings marketing and service together for deeper customer relationships.
Omnichannel expertise
Klaviyo claims to unify data and channels in one platform for seamless growth with real-time personalization.
Extensive integrations
Klaviyo claims to offer 350+ app integrations to connect your data effortlessly with their platform.

Litmus

"Optimize and personalize email marketing campaigns effectively."
Focused on , Personalization & Content and Testing & Analytics .
Litmus provides marketers with a comprehensive suite to craft and refine email campaigns. It integrates with major email service providers for smooth operations. Marketers can preview, test, and troubleshoot emails across devices, ensuring effective reach and minimizing errors. The platform enhances personalization to boost user engagement.

Key Features & Benefits

Easy-to-build personalized content
Litmus claims that they stand out with easy-to-build personalized content like live polls and scratch offs.
Saves time on testing
Litmus claims that they offer a 50% decrease in review and approval time by integrating email testing in the workflow.
Monitor email performance better
Litmus claims that they help understand subscriber behavior better by viewing email performance data from multiple sources.
Compare all Email Marketing (ESP) Vendors Head-to-Head