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Comparison Klaviyo vs. Drip Email Marketing (ESP) Vendor Comparison

Klaviyo and Drip are Email Marketing (ESP) vendors.

klaviyo.com
Klaviyo Omnichannel marketing automation for customer engagement. They focus on Segmentation & Audiences, Campaigns & Workflows and Personalization & Content.

drip.com
Drip Streamlines personalized email automation for businesses. They focus on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows.

Klaviyo or Drip?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Klaviyo

"Omnichannel marketing automation for customer engagement."
Focused on Segmentation & Audiences, Campaigns & Workflows and Personalization & Content .
Klaviyo centralizes data to drive personalized marketing across multiple channels. By leveraging AI, the platform automates messaging from email to social and SMS. It empowers marketers to unify data for personalized campaigns, helping streamline efforts while enhancing customer interaction. Real-time data fuels every marketing move.

Key Features & Benefits

Unified AI-driven platform
Klaviyo claims that their AI-first platform unifies marketing, service, and analytics for real-time personalization and growth.
Omnichannel engagement
Klaviyo claims that they provide smarter message delivery across various channels, seamlessly integrating AI for enhanced customer interaction.
Integration simplicity
Klaviyo claims that their platform integrates easily with over 350 apps, connecting entire tech stacks for cohesive data management.

Drip

"Streamlines personalized email automation for businesses."
Focused on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows .
Drip helps marketers by streamlining personalized email campaigns. It uses advanced segmentation and automation to target specific audiences with precision. By connecting with existing e-commerce platforms, Drip optimizes engagement and conversion rates. It removes complexity, making marketing strategies accessible without needing an expert background.

Key Features & Benefits

Dynamic Segmentation Superior
Drip claims that customers using segments earn 5x more revenue than non-users, offering more relevant and effective campaigns.
Effortless Personalization Magic
Drip claims that its visual builder simplifies email design, allowing for easy personalization to drive sales without developers.
Seamless Migration Services
Drip claims to offer free migration and personalized onboarding for large email lists, ensuring a headache-free switch.
Compare all Email Marketing (ESP) Vendors Head-to-Head