Blurbs Logo

Comparison Klaviyo vs. SendGrid Email Marketing (ESP) Vendor Comparison

Klaviyo and SendGrid are Email Marketing (ESP) vendors.

klaviyo.com
Klaviyo Omnichannel marketing automation for customer engagement. They focus on Segmentation & Audiences, Campaigns & Workflows and Personalization & Content.

sendgrid.com
SendGrid Email API and campaign tools for marketers. They focus on Email Service Providers (ESP).

Klaviyo or SendGrid?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Klaviyo

"Omnichannel marketing automation for customer engagement."
Focused on Segmentation & Audiences, Campaigns & Workflows and Personalization & Content .
Klaviyo centralizes data to drive personalized marketing across multiple channels. By leveraging AI, the platform automates messaging from email to social and SMS. It empowers marketers to unify data for personalized campaigns, helping streamline efforts while enhancing customer interaction. Real-time data fuels every marketing move.

Key Features & Benefits

Unified AI-driven platform
Klaviyo claims that their AI-first platform unifies marketing, service, and analytics for real-time personalization and growth.
Omnichannel engagement
Klaviyo claims that they provide smarter message delivery across various channels, seamlessly integrating AI for enhanced customer interaction.
Integration simplicity
Klaviyo claims that their platform integrates easily with over 350 apps, connecting entire tech stacks for cohesive data management.

SendGrid

"Email API and campaign tools for marketers."
Focused on Email Service Providers (ESP) .
SendGrid helps marketers manage high-volume email campaigns with an API and user-friendly tools. It offers integration across various languages, helping deploy emails reliably. SendGrid supports deliverability through insights and dynamic templates, making it easy for marketers to engage audiences efficiently.

Key Features & Benefits

Proven deliverability expertise
SendGrid claims that its tools and expertise optimize inbox delivery rates, improving email deliverability.
Scalable email platform
SendGrid claims it sends over 100 billion emails monthly, ensuring scalability for high-volume senders.
Comprehensive email solutions
SendGrid claims to provide trusted API and SMTP services for developers, enhancing email delivery at scale.
Compare all Email Marketing (ESP) Vendors Head-to-Head