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Comparison Klaviyo vs. SendGrid Email Marketing (ESP) Vendor Comparison

Klaviyo and SendGrid are Email Marketing (ESP) vendors.

klaviyo.com
Klaviyo Automate customer engagement with AI-driven strategies. They focus on Segmentation & Audiences, Campaigns & Workflows, Personalization & Content, Segmentati...

sendgrid.com
SendGrid Delivers reliable email campaigns and APIs. They focus on Transactional.

Klaviyo or SendGrid?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Klaviyo

"Automate customer engagement with AI-driven strategies."
Focused on Segmentation & Audiences, Campaigns & Workflows, Personalization & Content, Segmentation & Audiences, Campaigns & Workflows and Personalization & Content .
Klaviyo unifies data, channels, and AI to create personalized customer experiences. They connect email, SMS, and more under one platform, letting marketers automate and optimize customer engagement. Klaviyo reveals which tactics work, cuts through the noise, and seamlessly integrates with existing ecommerce tools for smarter growth.

Key Features & Benefits

AI-first platform
Klaviyo claims that their AI-first platform brings marketing and service together for deeper customer relationships.
Omnichannel expertise
Klaviyo claims to unify data and channels in one platform for seamless growth with real-time personalization.
Extensive integrations
Klaviyo claims to offer 350+ app integrations to connect your data effortlessly with their platform.

SendGrid

"Delivers reliable email campaigns and APIs."
Focused on Transactional .
Twilio SendGrid simplifies sending emails at scale. It offers APIs for easy integration and robust infrastructure that ensures high delivery rates. Its marketing tools help create engaging campaigns with templates and automation, allowing marketers to focus on strategy and meaningful connections rather than technical hurdles.

Key Features & Benefits

Reliable Email Delivery
SendGrid claims that their API ensures reliable email delivery at scale with 99% deliverability rate.
Email Program Optimization
SendGrid claims their tools optimize inbox delivery, resulting in increased engagement and higher ROI.
World-Class Email Infrastructure
SendGrid claims to support sending over 148 billion emails monthly on a world-class platform.
Compare all Email Marketing (ESP) Vendors Head-to-Head