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Comparison MailChimp vs. Backstroke Email Marketing (ESP) Vendor Comparison

MailChimp and Backstroke are Email Marketing (ESP) and SMS Marketing vendors.

mailchimp.com
MailChimp Send targeted, personalized emails and SMS campaigns. They focus on Segmentation & Audiences, Campaigns & Workflows, Campaigns & Workflows and Segmentatio...

backstroke.com
Backstroke Generates high-conversion emails swiftly with AI. They focus on Testing & Analytics and Testing & Analytics.

MailChimp or Backstroke?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

MailChimp

"Send targeted, personalized emails and SMS campaigns."
Focused on Segmentation & Audiences, Campaigns & Workflows, Campaigns & Workflows and Segmentation & Audiences .
Mailchimp simplifies navigating the chaotic MarTech world by letting marketers send personalized emails and SMS campaigns. Users can integrate with popular platforms, manage audience segments, and track performance metrics to improve sales outcomes. Its features streamline campaign management for better engagement and growth.

Key Features & Benefits

advanced email automation
Mailchimp claims that their AI-powered email marketing platform helps achieve up to a 25x ROI for users.
comprehensive integrations offer
Mailchimp claims to power ecommerce growth with 300+ integrations, enhancing marketing features with platforms like Shopify and Salesforce.
cutting-edge AI tools
Mailchimp claims that its generative AI tools effortlessly transform content creation, enabling more engaging and on-brand campaigns.

Backstroke

"Generates high-conversion emails swiftly with AI."
Focused on Testing & Analytics and Testing & Analytics .
Backstroke streamlines email creation for eCommerce. Marketers generate personalized emails quickly, enhancing engagement and conversion rates. By automating copy, creative, formatting, and scheduling, it saves time and simplifies email strategies. Backstroke suits those looking to refine digital marketing campaigns without cumbersome processes, making it accessible for busy teams.

Key Features & Benefits

Higher conversion rates
Backstroke claims that its emails convert 31% better than those not using their platform.
A/B testing success
Backstroke claims that its emails consistently outperform control emails in A/B tests.
Personalization at scale
Backstroke claims that it simplifies creating and scheduling personalized emails rapidly.
Compare all Email Marketing (ESP) Vendors Head-to-Head