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Comparison Brevo vs. Litmus Customer Data Platform (CDP) Vendor Comparison

Brevo and Litmus are Email Marketing (ESP) vendors.

brevo.com
Brevo Automate multichannel marketing and sales processes effectively. They focus on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows.

litmus.com
Litmus Optimize and personalize email marketing campaigns effectively. They focus on Personalization & Content and Testing & Analytics.

Brevo or Litmus?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Brevo

"Automate multichannel marketing and sales processes effectively."
Focused on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows .
Brevo simplifies marketing with a multichannel approach. It automates customer journeys across email, SMS, and WhatsApp. Real-time transactional messaging ensures timely engagement, while sales management features streamline revenue acceleration. The unified data platform optimizes marketing strategies and hastens value realization. Integration with over 150 tools extends its utility.
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Media & Entertainment
How do you collect and monitor consumers and their data?
IP Address
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Phone support
Email support
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Revenue Growth
Customer Engagement
Customer Retention
What integrations do you offer?
E-Commerce Platforms
Digital Advertising
Consumer Messaging
What is your pricing model?
Pay-per-use
Subscription-based
Tiered pricing

Key Features & Benefits

Multichannel marketing automation
Brevo claims that its AI-driven multichannel marketing capabilities boost conversions and automate customer journeys more effectively.
Integrated loyalty program
Brevo claims that its fully integrated loyalty program turns customers into loyal fans with targeted offers and rewards.
Advanced data management
Brevo claims that its advanced data management system accelerates time-to-value with better customer data unification and synchronization.

Litmus

"Optimize and personalize email marketing campaigns effectively."
Focused on , Personalization & Content and Testing & Analytics .
Litmus provides marketers with a comprehensive suite to craft and refine email campaigns. It integrates with major email service providers for smooth operations. Marketers can preview, test, and troubleshoot emails across devices, ensuring effective reach and minimizing errors. The platform enhances personalization to boost user engagement.

Key Features & Benefits

Easy-to-build personalized content
Litmus claims that they stand out with easy-to-build personalized content like live polls and scratch offs.
Saves time on testing
Litmus claims that they offer a 50% decrease in review and approval time by integrating email testing in the workflow.
Monitor email performance better
Litmus claims that they help understand subscriber behavior better by viewing email performance data from multiple sources.
Compare all Email Marketing (ESP) Vendors Head-to-Head