Blurbs Logo

Comparison Backstroke vs. Postmark Email Marketing (ESP) Vendor Comparison

Backstroke and Postmark are Email Marketing (ESP) vendors.

backstroke.com
Backstroke Generates high-conversion emails swiftly with AI. They focus on Testing & Analytics and Testing & Analytics.

postmarkapp.com
Postmark Transactional emails delivered quickly with high reliability. They have no reported specialities.

Backstroke or Postmark?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Backstroke

"Generates high-conversion emails swiftly with AI."
Focused on Testing & Analytics and Testing & Analytics .
Backstroke streamlines email creation for eCommerce. Marketers generate personalized emails quickly, enhancing engagement and conversion rates. By automating copy, creative, formatting, and scheduling, it saves time and simplifies email strategies. Backstroke suits those looking to refine digital marketing campaigns without cumbersome processes, making it accessible for busy teams.

Key Features & Benefits

Higher conversion rates
Backstroke claims that its emails convert 31% better than those not using their platform.
A/B testing success
Backstroke claims that its emails consistently outperform control emails in A/B tests.
Personalization at scale
Backstroke claims that it simplifies creating and scheduling personalized emails rapidly.

Postmark

"Transactional emails delivered quickly with high reliability."
Focused on .
Postmark ensures transactional emails reach inboxes rapidly, focusing on speed and reliability. The API and SMTP service are designed for easy integration into any tech stack, while keeping promotional and transactional emails separate to maintain deliverability standards.

Key Features & Benefits

Blazing fast email delivery
Postmark claims that transactional emails can hit inboxes in under 1 second, faster than their competitors.
Focus on deliverability
Postmark claims that they have serious street cred with inbox providers, ensuring high deliverability rates.
Great customer support
Postmark claims that their customer success team is knowledgeable and available without extra charges.
Compare all Email Marketing (ESP) Vendors Head-to-Head