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Comparison MailChimp vs. Brevo Email Marketing (ESP) Vendor Comparison

MailChimp and Brevo are Email Marketing (ESP) and SMS Marketing vendors.

mailchimp.com
MailChimp Drives sales with integrated email marketing They focus on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows.

brevo.com
Brevo Automate multichannel marketing and sales processes effectively. They focus on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows.

MailChimp or Brevo?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Brevo

"Automate multichannel marketing and sales processes effectively."
Focused on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows .
Brevo simplifies marketing with a multichannel approach. It automates customer journeys across email, SMS, and WhatsApp. Real-time transactional messaging ensures timely engagement, while sales management features streamline revenue acceleration. The unified data platform optimizes marketing strategies and hastens value realization. Integration with over 150 tools extends its utility.
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Media & Entertainment
How do you collect and monitor consumers and their data?
IP Address
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Phone support
Email support
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Revenue Growth
Customer Engagement
Customer Retention
What integrations do you offer?
E-Commerce Platforms
Digital Advertising
Consumer Messaging
What is your pricing model?
Pay-per-use
Subscription-based
Tiered pricing

Key Features & Benefits

Multichannel marketing automation
Brevo claims that its AI-driven multichannel marketing capabilities boost conversions and automate customer journeys more effectively.
Integrated loyalty program
Brevo claims that its fully integrated loyalty program turns customers into loyal fans with targeted offers and rewards.
Advanced data management
Brevo claims that its advanced data management system accelerates time-to-value with better customer data unification and synchronization.

MailChimp

"Drives sales with integrated email marketing"
Focused on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows .
Mailchimp helps marketers by integrating email, social media, and SMS campaigns into a comprehensive platform. With detailed audience insights, custom templates, and AI tools, it enables marketers to craft personalized, data-driven communication strategies. This approach assists in boosting engagement, optimizing campaigns, and ultimately driving more sales.

Key Features & Benefits

Highly personalized emails
Mailchimp claims that its email marketing platform boosts sales through personalized messages that convert users effectively.
Integrated marketing channels
Mailchimp claims that its platform amplifies reach and engagement by integrating email, SMS, and social media marketing seamlessly.
AI growth assistant
Mailchimp claims that its AI marketing tools help businesses grow by crafting more captivating and converting content.
Compare all Email Marketing (ESP) Vendors Head-to-Head