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Comparison Listrak vs. Backstroke Email Marketing (ESP) Vendor Comparison

Listrak and Backstroke are Email Marketing (ESP) and SMS Marketing vendors.

listrak.com
Listrak Integrates data for personalized cross-channel marketing. They focus on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows.

backstroke.com
Backstroke Generates high-conversion emails swiftly with AI. They focus on Testing & Analytics and Testing & Analytics.

Listrak or Backstroke?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Listrak

"Integrates data for personalized cross-channel marketing."
Focused on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows .
Listrak helps marketers by integrating data, identity, and channels across email, SMS, push, and web. This creates a unified platform that manages customer journeys from a single point. Marketers engage customers through hyper-personalized experiences, increasing conversions and retention while driving revenue without juggling multiple tools.

Key Features & Benefits

Revenue, Growth, and ROI
Listrak claims that every feature, strategy, and innovation is designed to drive measurable growth and revenue.
Unified Cross-Channel Marketing
Listrak claims that it seamlessly integrates data across email, SMS, push, and web, giving marketers full journey control.
AI-Powered Precision
Listrak claims that its AI-driven personalization boosts conversions, retention, and revenue with precise targeting.

Backstroke

"Generates high-conversion emails swiftly with AI."
Focused on Testing & Analytics and Testing & Analytics .
Backstroke streamlines email creation for eCommerce. Marketers generate personalized emails quickly, enhancing engagement and conversion rates. By automating copy, creative, formatting, and scheduling, it saves time and simplifies email strategies. Backstroke suits those looking to refine digital marketing campaigns without cumbersome processes, making it accessible for busy teams.

Key Features & Benefits

Higher conversion rates
Backstroke claims that its emails convert 31% better than those not using their platform.
A/B testing success
Backstroke claims that its emails consistently outperform control emails in A/B tests.
Personalization at scale
Backstroke claims that it simplifies creating and scheduling personalized emails rapidly.
Compare all Email Marketing (ESP) Vendors Head-to-Head