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Comparison Sendlane vs. Backstroke Email Marketing (ESP) Vendor Comparison

Sendlane and Backstroke are Email Marketing (ESP) and SMS Marketing vendors.

sendlane.com
Sendlane Unified communication hub for e-commerce brands. They focus on Segmentation & Audiences, Campaigns & Workflows, Campaigns & Workflows and Segmentatio...

backstroke.com
Backstroke Generates high-conversion emails swiftly with AI. They focus on Testing & Analytics and Testing & Analytics.

Sendlane or Backstroke?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Sendlane

"Unified communication hub for e-commerce brands."
Focused on Segmentation & Audiences, Campaigns & Workflows, Campaigns & Workflows and Segmentation & Audiences .
Sendlane simplifies e-commerce marketing with personalized email, SMS, and forms. Streamline customer engagement by consolidating data and automating touchpoints. This approach enhances customer experience and retention. Think of it as a central nervous system for your e-commerce marketing, where all actions are data-driven and efficient.

Key Features & Benefits

Higher click through rates
Sendlane claims that their email marketing platform achieves an average click-through rate of 11%, enhancing customer engagement significantly.
Seamless integration capabilities
Sendlane claims that their platform integrates effortlessly with various business tools, allowing for more robust email marketing functionalities.
Significant ROI increase
Sendlane claims that users have experienced up to a 127% increase in ROI after migrating to their platform.

Backstroke

"Generates high-conversion emails swiftly with AI."
Focused on Testing & Analytics and Testing & Analytics .
Backstroke streamlines email creation for eCommerce. Marketers generate personalized emails quickly, enhancing engagement and conversion rates. By automating copy, creative, formatting, and scheduling, it saves time and simplifies email strategies. Backstroke suits those looking to refine digital marketing campaigns without cumbersome processes, making it accessible for busy teams.

Key Features & Benefits

Higher conversion rates
Backstroke claims that its emails convert 31% better than those not using their platform.
A/B testing success
Backstroke claims that its emails consistently outperform control emails in A/B tests.
Personalization at scale
Backstroke claims that it simplifies creating and scheduling personalized emails rapidly.
Compare all Email Marketing (ESP) Vendors Head-to-Head