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Comparison Backstroke vs. Jacquard Email Marketing (ESP) Vendor Comparison

Backstroke and Jacquard are Email Marketing (ESP) vendors.

backstroke.com
Backstroke Generates high-conversion emails swiftly with AI. They focus on Testing & Analytics and Testing & Analytics.

jacquard.com
Jacquard Automates brand-compliant messaging at large scale. They focus on Personalization & Content.

Backstroke or Jacquard?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Backstroke

"Generates high-conversion emails swiftly with AI."
Focused on Testing & Analytics and Testing & Analytics .
Backstroke streamlines email creation for eCommerce. Marketers generate personalized emails quickly, enhancing engagement and conversion rates. By automating copy, creative, formatting, and scheduling, it saves time and simplifies email strategies. Backstroke suits those looking to refine digital marketing campaigns without cumbersome processes, making it accessible for busy teams.

Key Features & Benefits

Higher conversion rates
Backstroke claims that its emails convert 31% better than those not using their platform.
A/B testing success
Backstroke claims that its emails consistently outperform control emails in A/B tests.
Personalization at scale
Backstroke claims that it simplifies creating and scheduling personalized emails rapidly.

Jacquard

"Automates brand-compliant messaging at large scale."
Focused on Personalization & Content .
Jacquard helps marketers handle vast messaging demands. It uses AI to automate copywriting beyond basic notifications. By optimizing language for brand compliance and creativity, it elevates engagement and reduces workload. Jacquard predicts message performance and automates scalable content, focusing teams on strategy over repetitive tasks.

Key Features & Benefits

Predicts message success
Jacquard claims that its Neural² predictive engine identifies winning message variants with a 66% win rate vs. human controls.
Automates creative processes
Jacquard claims that its platform automates content production, reducing time-to-market and enhancing creative freedom for teams.
Protects brand integrity
Jacquard claims that it ensures brand-compliant messaging through its neuro-symbolic AI, maintaining voice, tone, and style.
Compare all Email Marketing (ESP) Vendors Head-to-Head