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Comparison Persado vs. Backstroke Marketing Automation Vendor Comparison

Persado and Backstroke are Email Marketing (ESP) vendors.

persado.com
Persado Generates and personalizes scalable marketing language. They focus on AI Content & Creative Automation and Personalization & Content.

backstroke.com
Backstroke Generates high-conversion emails swiftly with AI. They focus on Testing & Analytics and Testing & Analytics.

Persado or Backstroke?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Persado

"Generates and personalizes scalable marketing language."
Focused on AI Content & Creative Automation and Personalization & Content .
Persado leverages AI to craft marketing language that resonates with audiences. It focuses on creating personalized, compliant content. This tool helps marketers by reducing compliance issues and speeding up time to market. It’s a real workhorse for anyone swimming against the tide of fast-moving MarTech changes.

Backstroke

"Generates high-conversion emails swiftly with AI."
Focused on Testing & Analytics and Testing & Analytics .
Backstroke streamlines email creation for eCommerce. Marketers generate personalized emails quickly, enhancing engagement and conversion rates. By automating copy, creative, formatting, and scheduling, it saves time and simplifies email strategies. Backstroke suits those looking to refine digital marketing campaigns without cumbersome processes, making it accessible for busy teams.

Key Features & Benefits

Higher conversion rates
Backstroke claims that its emails convert 31% better than those not using their platform.
A/B testing success
Backstroke claims that its emails consistently outperform control emails in A/B tests.
Personalization at scale
Backstroke claims that it simplifies creating and scheduling personalized emails rapidly.
Compare all Email Marketing (ESP) Vendors Head-to-Head