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Comparison Mailgun vs. Litmus Email Marketing (ESP) Vendor Comparison

Mailgun and Litmus are Email Marketing (ESP) vendors.

mailgun.com
Mailgun Powerful email API for seamless message delivery They focus on Transactional and Deliverability & Hygiene.

litmus.com
Litmus Optimize and personalize email marketing campaigns effectively. They focus on Personalization & Content and Testing & Analytics.

Mailgun or Litmus?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Mailgun

"Powerful email API for seamless message delivery"
Focused on Transactional and Deliverability & Hygiene .
Mailgun offers developers a robust API for sending, receiving, and tracking emails. They help streamline email deliverability, ensuring messages land in inboxes by validating lists and optimizing sends. Their system integrates easily, giving developers the scalability and reliability needed to manage high-volume email campaigns effectively.

Key Features & Benefits

High Email Deliverability
Mailgun claims that its platform ensures emails consistently reach recipients' inboxes, enhancing visibility and engagement.
Efficient Email Validation
Mailgun claims that its email validation service is the fastest and most accurate, removing invalid addresses swiftly.
Robust API Integration
Mailgun claims that their API allows seamless email integration with high reliability, compliance, and speed.

Litmus

"Optimize and personalize email marketing campaigns effectively."
Focused on , Personalization & Content and Testing & Analytics .
Litmus provides marketers with a comprehensive suite to craft and refine email campaigns. It integrates with major email service providers for smooth operations. Marketers can preview, test, and troubleshoot emails across devices, ensuring effective reach and minimizing errors. The platform enhances personalization to boost user engagement.

Key Features & Benefits

Easy-to-build personalized content
Litmus claims that they stand out with easy-to-build personalized content like live polls and scratch offs.
Saves time on testing
Litmus claims that they offer a 50% decrease in review and approval time by integrating email testing in the workflow.
Monitor email performance better
Litmus claims that they help understand subscriber behavior better by viewing email performance data from multiple sources.
Compare all Email Marketing (ESP) Vendors Head-to-Head