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Comparison Klaviyo vs. SparkPost Email Marketing (ESP) Vendor Comparison

Klaviyo and SparkPost are Email Marketing (ESP) vendors.

klaviyo.com
Klaviyo Automate customer engagement with AI-driven strategies. They focus on Segmentation & Audiences, Campaigns & Workflows, Personalization & Content, Segmentati...

sparkpost.com
SparkPost Email API platform sending at global scale. They focus on Transactional.

Klaviyo or SparkPost?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Klaviyo

"Automate customer engagement with AI-driven strategies."
Focused on Segmentation & Audiences, Campaigns & Workflows, Personalization & Content, Segmentation & Audiences, Campaigns & Workflows and Personalization & Content .
Klaviyo unifies data, channels, and AI to create personalized customer experiences. They connect email, SMS, and more under one platform, letting marketers automate and optimize customer engagement. Klaviyo reveals which tactics work, cuts through the noise, and seamlessly integrates with existing ecommerce tools for smarter growth.

Key Features & Benefits

AI-first platform
Klaviyo claims that their AI-first platform brings marketing and service together for deeper customer relationships.
Omnichannel expertise
Klaviyo claims to unify data and channels in one platform for seamless growth with real-time personalization.
Extensive integrations
Klaviyo claims to offer 350+ app integrations to connect your data effortlessly with their platform.

SparkPost

"Email API platform sending at global scale."
Focused on Transactional .
Bird offers a robust email API designed for high-volume senders. It ensures reliable deliverability with 99.99% uptime and adapts to ISP changes. The platform provides SDKs for easy integration, developer tools for customization, and real-time monitoring to prevent email delivery issues, making it essential for marketers navigating complex email landscapes.

Key Features & Benefits

High email deliverability
Bird claims that 40% of all B2B and B2C emails are delivered through their platform.
Scalable infrastructure
Bird claims that their infrastructure scales effortlessly from 100 to billions of emails.
Advanced analytics
Bird claims that their analytics platform provides 42 unique metrics for email performance optimization.
Compare all Email Marketing (ESP) Vendors Head-to-Head