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Comparison Klaviyo vs. MailChimp Email Marketing (ESP) Vendor Comparison

Klaviyo and MailChimp are Email Marketing (ESP) vendors.

klaviyo.com
Klaviyo Omnichannel marketing automation for customer engagement. They focus on Segmentation & Audiences, Campaigns & Workflows and Personalization & Content.

mailchimp.com
MailChimp Drives sales with integrated email marketing They focus on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows.

Klaviyo or MailChimp?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Klaviyo

"Omnichannel marketing automation for customer engagement."
Focused on Segmentation & Audiences, Campaigns & Workflows and Personalization & Content .
Klaviyo centralizes data to drive personalized marketing across multiple channels. By leveraging AI, the platform automates messaging from email to social and SMS. It empowers marketers to unify data for personalized campaigns, helping streamline efforts while enhancing customer interaction. Real-time data fuels every marketing move.

Key Features & Benefits

Unified AI-driven platform
Klaviyo claims that their AI-first platform unifies marketing, service, and analytics for real-time personalization and growth.
Omnichannel engagement
Klaviyo claims that they provide smarter message delivery across various channels, seamlessly integrating AI for enhanced customer interaction.
Integration simplicity
Klaviyo claims that their platform integrates easily with over 350 apps, connecting entire tech stacks for cohesive data management.

MailChimp

"Drives sales with integrated email marketing"
Focused on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows .
Mailchimp helps marketers by integrating email, social media, and SMS campaigns into a comprehensive platform. With detailed audience insights, custom templates, and AI tools, it enables marketers to craft personalized, data-driven communication strategies. This approach assists in boosting engagement, optimizing campaigns, and ultimately driving more sales.

Key Features & Benefits

Highly personalized emails
Mailchimp claims that its email marketing platform boosts sales through personalized messages that convert users effectively.
Integrated marketing channels
Mailchimp claims that its platform amplifies reach and engagement by integrating email, SMS, and social media marketing seamlessly.
AI growth assistant
Mailchimp claims that its AI marketing tools help businesses grow by crafting more captivating and converting content.
Compare all Email Marketing (ESP) Vendors Head-to-Head