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Updated 3 Days Ago
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2 Verified Clients
Mailchimp provides tools for sending customized email and SMS marketing campaigns. It integrates multiple data sources, allowing marketers to target precise audience segments and automate messaging. The platform combines real-time analytics, campaign tracking, and audience management to enhance user engagement and drive sales, making it adaptable in the rapid-change marketing environment.
BlurbSTAR Case Study
Six Barrel Soda & Mailchimp
Shopify and Mailchimp integration boosted Six Barrel Soda's marketing efficiency
97%
of new contacts obtained through Shopify integration in a month
1061
new contacts from June 22, 2022, to July 22, 2022
1.
Situation
Six Barrel Soda, a company creating unique and experimental soda syrup flavors in Wellington, New Zealand, sought to increase their audience reach and measure their ROI in a highly competitive beverage market. They needed efficient tools to manage marketing efforts with a small team.
2.
Task
To grow their consumer sales before wholesale expansion, Six Barrel Soda needed to extend their audience and enhance brand awareness, while streamlining their marketing processes without overwhelming their limited marketing team.
3.
Action
The company used the integration of Shopify with Mailchimp to synchronize customer data and sales, facilitating email marketing campaigns. This included sending informative newsletters and promotional content to target audiences, offering discounts for sign-ups, and personalizing campaigns by geographic location.
4.
Result
Six Barrel Soda achieved clear metrics on ROI and audience growth, with over 1,061 new contacts in a month and 97% from the Shopify integration. The average revenue generated per email campaign was $1,426 NZD. The integration saved them administrative time, allowing them to focus on product development and content creation.
Keywords
SHOPIFY INTEGRATION
EMAIL MARKETING
MAILCHIMP
AUDIENCE GROWTH
ROI MEASUREMENT
SODA SYRUPS
MARKETING AUTOMATION
CONSUMER ENGAGEMENT
Email and SMS Marketing Q & A
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1.
Does your ESP integrate with our eCommerce platform (Shopify, Magento, Salesforce Commerce Cloud, BigCommerce, etc.)?
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2.
Can your platform integrate with our CDP, CRM, and paid media platforms for audience syncing?
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3.
How does your platform handle audience segmentation and personalization?
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4.
Do you offer AI-driven automation for lifecycle marketing (cart abandonment, post-purchase, win-back, etc.)?
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5.
How does your ESP support SMS, push notifications, and omnichannel messaging?
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6.
What built-in analytics and reporting features do you provide?
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7.
How does your platform ensure high email deliverability and inbox placement?
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8.
What advanced personalization and dynamic content capabilities do you offer?
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9.
How does your ESP handle first-party data, privacy compliance (GDPR, CCPA), and cookieless tracking?
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10.
Do you offer AI-driven subject line optimization, predictive send times, or other machine learning enhancements?
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