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Comparison Marigold vs. Backstroke Email Marketing (ESP) Vendor Comparison

Marigold and Backstroke are Email Marketing (ESP) and SMS Marketing vendors.

meetmarigold.com
Marigold Building long-term customer loyalty through personalization. They focus on Campaigns & Workflows, Segmentation & Audiences, Personalized Messaging & Promotions,...

backstroke.com
Backstroke Generates high-conversion emails swiftly with AI. They focus on Testing & Analytics and Testing & Analytics.

Marigold or Backstroke?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Marigold

"Building long-term customer loyalty through personalization."
Focused on Campaigns & Workflows, Segmentation & Audiences, Personalized Messaging & Promotions, Campaigns & Workflows and Segmentation & Audiences .
Marigold helps brands maintain customer relationships by delivering cross-channel personalization, real-time data, and automated workflows. Their platform supports the full customer journey, enhancing loyalty with tools like Cheetah Digital and Sailthru. Marigold combines smart technology with industry experts to tackle noisy market challenges.

Key Features & Benefits

Industry-leading personalization tools
Marigold claims that their platform delivers cross-channel personalization, real-time data, and AI-powered technology to ensure successful outcomes.
Proven customer loyalty expertise
Marigold claims that they are experts in creating long-term customer relationships and loyalty, using tools like Cheetah Digital and Sailthru.
High ROI and value
Marigold claims that Cheetah Digital delivers a 283% ROI, proving their solutions drive higher-order value and customer lifetime value.

Backstroke

"Generates high-conversion emails swiftly with AI."
Focused on Testing & Analytics and Testing & Analytics .
Backstroke streamlines email creation for eCommerce. Marketers generate personalized emails quickly, enhancing engagement and conversion rates. By automating copy, creative, formatting, and scheduling, it saves time and simplifies email strategies. Backstroke suits those looking to refine digital marketing campaigns without cumbersome processes, making it accessible for busy teams.

Key Features & Benefits

Higher conversion rates
Backstroke claims that its emails convert 31% better than those not using their platform.
A/B testing success
Backstroke claims that its emails consistently outperform control emails in A/B tests.
Personalization at scale
Backstroke claims that it simplifies creating and scheduling personalized emails rapidly.
Compare all Email Marketing (ESP) Vendors Head-to-Head