Blurbs Logo

Comparison Marigold vs. Backstroke Email Marketing (ESP) Vendor Comparison

Marigold and Backstroke are Email Marketing (ESP) and SMS Marketing vendors.

meetmarigold.com
Marigold Builds customer loyalty with marketing automation tools. They focus on Campaigns & Workflows, Segmentation & Audiences, Personalized Messaging & Promotions a...

backstroke.com
Backstroke Generates high-conversion emails swiftly with AI. They focus on Testing & Analytics and Testing & Analytics.

Marigold or Backstroke?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Marigold

"Builds customer loyalty with marketing automation tools."
Focused on Campaigns & Workflows, Segmentation & Audiences, Personalized Messaging & Promotions and Campaigns & Workflows .
Marigold provides marketers with a platform to drive customer loyalty. It offers cross-channel personalization, real-time data, automated workflows, and AI technology. The platform supports the customer journey by enhancing interactions and building long-term relationships. Marigold's solutions target specific industries to maximize return on investment.

Key Features & Benefits

Cross-channel personalization capabilities
Marigold claims that its platform delivers cross-channel personalization, real-time data, and AI-powered technology.
Leading marketing automation tools
Marigold claims that it created the world's most powerful marketing automation and loyalty tools like Cheetah Digital.
High ROI and expert-led support
Marigold claims their solutions maximize ROI through industry-specific use cases supported by expert-led services.

Backstroke

"Generates high-conversion emails swiftly with AI."
Focused on Testing & Analytics and Testing & Analytics .
Backstroke streamlines email creation for eCommerce. Marketers generate personalized emails quickly, enhancing engagement and conversion rates. By automating copy, creative, formatting, and scheduling, it saves time and simplifies email strategies. Backstroke suits those looking to refine digital marketing campaigns without cumbersome processes, making it accessible for busy teams.

Key Features & Benefits

Higher conversion rates
Backstroke claims that its emails convert 31% better than those not using their platform.
A/B testing success
Backstroke claims that its emails consistently outperform control emails in A/B tests.
Personalization at scale
Backstroke claims that it simplifies creating and scheduling personalized emails rapidly.
Compare all Email Marketing (ESP) Vendors Head-to-Head