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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Sendlane helps marketers unify email, SMS, reviews, and forms into a single platform. Marketers can centralize data, making it easier to create personalized customer journeys. Its strategic support focuses on driving retention and boosting sales. The tool is built with merchants in mind, offering real-time insights and workflows.
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Sendlane's Website Claims...
Our bot logged these claims from Sendlane's website.
True unification of services
Sendlane claims that they offer a true unification of email, SMS, reviews, and forms into one platform, supporting holistic management.
Exceptional customer support
Sendlane claims that their customer support team offers real-time, personalized support without relying on chatbots or auto-responses.
Centralized customer data
Sendlane claims that their platform unifies and centralizes customer data across channels for smarter, strategic decision-making.
BlurbSTAR Case Study
The Fresh Chile Co. & Sendlane
Unified Sendlane boosts Fresh Chile's revenue and efficiency.
20%
Increase in Average Order Value (AOV)
35%
Increase in Email Attributed Revenue
1.
Situation
Chris Seeks Unified MarTech Solution
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Chris faced challenges with multiple disjointed platforms.
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Klaviyo's customer support was inadequate.
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Sought a single platform for all marketing efforts.
Chris Lang, owner of The Fresh Chile Co., was operating a one-man marketing team and struggled with managing multiple platforms like Klaviyo for email marketing, Okendo for reviews, and Via for SMS. The lack of integration between these tools led to inefficiencies, scattered data, and unsatisfactory customer support from Klaviyo, which failed to provide relationship-focused assistance. Frustrated by the fragmented platforms and lack of sufficient support, Chris decided to find a solution that would unify his marketing channels under one roof, streamline operations, and deliver proactive, exceptional customer service.
2.
Task
Consolidate Marketing Tools Into One
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Integrate email, SMS, and reviews in one platform.
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Ensure proactive support and updates.
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Reduce costs and streamline management.
The task was to consolidate the marketing operations of The Fresh Chile Co. by integrating email marketing, SMS, and reviews onto a single, efficient platform. This would not only streamline management but also ensure more consistent and effective marketing communications. The essential criteria included excellent customer support, proactive updates, and tools that would empower Chris to drive more sales. Chris aimed to reduce the complexity of having to juggle several customer support teams while also cutting down on unnecessary costs associated with running multiple independent platforms.
3.
Action
Switched To Sendlane Solution
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Transitioned from Klaviyo to Sendlane.
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Unified marketing channels in one platform.
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Gained proactive support and cost efficiency.
Chris Lang transitioned The Fresh Chile Co.'s marketing operations from Klaviyo to Sendlane. This move enabled him to unify email, SMS, and reviews into a seamless platform, effectively tackling the inefficiencies he faced previously. Sendlane provided an exceptional customer service experience with dedicated support through a Slack channel. Moreover, the platform offered proactive product updates, keeping Chris informed of new opportunities to enhance sales. The single-platform solution from Sendlane immediately resulted in significant cost savings and greater operational efficiency, helping Chris focus more effectively on growing the business.
4.
Result
Significant Revenue And APS Growth
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Achieved a 35% increase in email revenue.
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Increased Average Order Value by 20%.
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Saved $24,000 annually in costs.
After migrating to Sendlane, The Fresh Chile Co. experienced substantial improvements in both financial and operational aspects. Notably, they achieved a 35% increase in revenue attributed to email marketing, complemented by a 20% rise in the Average Order Value (AOV). Financially, Chris realized a cost saving of $24,000 annually. In addition to financial benefits, the unified platform provided by Sendlane aided in enhancing email deliverability rates, allowing the company to better achieve its goal of promoting Hatch chile products. Sendlane's platform proved user-friendly, even for a single-person marketing team, embodying a true partnership for business growth.
Keywords
EMAIL MARKETING
SMS MARKETING
UNIFIED MARKETING PLATFORM
CUSTOMER SUPPORT
REVENUE GROWTH
SENDLANE
THE FRESH CHILE CO.
Email and SMS Marketing Q & A
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1.
Does your ESP integrate with our eCommerce platform (Shopify, Magento, Salesforce Commerce Cloud, BigCommerce, etc.)?
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2.
Can your platform integrate with our CDP, CRM, and paid media platforms for audience syncing?
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3.
How does your platform handle audience segmentation and personalization?
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4.
Do you offer AI-driven automation for lifecycle marketing (cart abandonment, post-purchase, win-back, etc.)?
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5.
How does your ESP support SMS, push notifications, and omnichannel messaging?
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6.
What built-in analytics and reporting features do you provide?
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7.
How does your platform ensure high email deliverability and inbox placement?
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8.
What advanced personalization and dynamic content capabilities do you offer?
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9.
How does your ESP handle first-party data, privacy compliance (GDPR, CCPA), and cookieless tracking?
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10.
Do you offer AI-driven subject line optimization, predictive send times, or other machine learning enhancements?
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