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Comparison MailChimp vs. Route Email Marketing (ESP) Vendor Comparison

MailChimp and Route are SMS Marketing vendors.

mailchimp.com
MailChimp Drives sales with integrated email marketing They focus on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows.

route.com
Route Streamline post-purchase protection and tracking services. They focus on Shipping Software & Solutions, Transactional and Compliance & Deliverability.

MailChimp or Route?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

MailChimp

"Drives sales with integrated email marketing"
Focused on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows .
Mailchimp helps marketers by integrating email, social media, and SMS campaigns into a comprehensive platform. With detailed audience insights, custom templates, and AI tools, it enables marketers to craft personalized, data-driven communication strategies. This approach assists in boosting engagement, optimizing campaigns, and ultimately driving more sales.

Key Features & Benefits

Highly personalized emails
Mailchimp claims that its email marketing platform boosts sales through personalized messages that convert users effectively.
Integrated marketing channels
Mailchimp claims that its platform amplifies reach and engagement by integrating email, SMS, and social media marketing seamlessly.
AI growth assistant
Mailchimp claims that its AI marketing tools help businesses grow by crafting more captivating and converting content.

Route

"Streamline post-purchase protection and tracking services."
Focused on Shipping Software & Solutions, Transactional and Compliance & Deliverability .
Route helps brands and customers manage shipping problems with protection and immediate resolution. It consolidates package tracking across channels and uses AI to recommend products during the tracking process. Their carbon-neutral shipping aligns with eco-conscious consumer values, enhancing brand loyalty.
Compare all SMS Marketing Vendors Head-to-Head