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Comparison Textual vs. Route SMS Marketing Vendor Comparison

Textual and Route are SMS Marketing vendors.

textual.com
Textual Enables product purchase via text message. They focus on Conversational Commerce.

route.com
Route Streamline post-purchase protection and tracking services. They focus on Shipping Software & Solutions, Transactional and Compliance & Deliverability.

Textual or Route?
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Textual

"Enables product purchase via text message."
Focused on Conversational Commerce .
Textual offers a text-to-buy platform letting customers purchase products with a simple text. It integrates with systems like Shopify and Salesforce, helping marketers create automated flows for cross-selling, audience segmentation, and subscriber acquisition, driving direct-to-consumer (DTC) sales without traditional e-commerce friction.

Key Features & Benefits

High Conversion Rates
Textual claims that their platform achieves up to 20% conversion rates, offering instant gratification through text message purchases.
Best ROI in Industry
Textual claims that their text-to-buy solution delivers best-in-class ROI, with a range from 25x to 90x.
Seamless Integration Tools
Textual claims that their platform integrates easily with platforms like Shopify and Salesforce, enhancing marketing automation.

Route

"Streamline post-purchase protection and tracking services."
Focused on Shipping Software & Solutions, Transactional and Compliance & Deliverability .
Route helps brands and customers manage shipping problems with protection and immediate resolution. It consolidates package tracking across channels and uses AI to recommend products during the tracking process. Their carbon-neutral shipping aligns with eco-conscious consumer values, enhancing brand loyalty.
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