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Comparison MailChimp vs. Textual Email Marketing (ESP) Vendor Comparison

MailChimp and Textual are SMS Marketing vendors.

mailchimp.com
MailChimp Drives sales with integrated email marketing They focus on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows.

textual.com
Textual Enables product purchase via text message. They focus on Conversational Commerce.

MailChimp or Textual?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

MailChimp

"Drives sales with integrated email marketing"
Focused on Segmentation & Audiences, Campaigns & Workflows and Campaigns & Workflows .
Mailchimp helps marketers by integrating email, social media, and SMS campaigns into a comprehensive platform. With detailed audience insights, custom templates, and AI tools, it enables marketers to craft personalized, data-driven communication strategies. This approach assists in boosting engagement, optimizing campaigns, and ultimately driving more sales.

Key Features & Benefits

Highly personalized emails
Mailchimp claims that its email marketing platform boosts sales through personalized messages that convert users effectively.
Integrated marketing channels
Mailchimp claims that its platform amplifies reach and engagement by integrating email, SMS, and social media marketing seamlessly.
AI growth assistant
Mailchimp claims that its AI marketing tools help businesses grow by crafting more captivating and converting content.

Textual

"Enables product purchase via text message."
Focused on Conversational Commerce .
Textual offers a text-to-buy platform letting customers purchase products with a simple text. It integrates with systems like Shopify and Salesforce, helping marketers create automated flows for cross-selling, audience segmentation, and subscriber acquisition, driving direct-to-consumer (DTC) sales without traditional e-commerce friction.

Key Features & Benefits

High Conversion Rates
Textual claims that their platform achieves up to 20% conversion rates, offering instant gratification through text message purchases.
Best ROI in Industry
Textual claims that their text-to-buy solution delivers best-in-class ROI, with a range from 25x to 90x.
Seamless Integration Tools
Textual claims that their platform integrates easily with platforms like Shopify and Salesforce, enhancing marketing automation.
Compare all SMS Marketing Vendors Head-to-Head