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Comparison Maropost vs. Novel Email and SMS Marketing Vendor Comparison

Maropost and Novel are Email and SMS Marketing vendors.

maropost.com
Maropost Scalable platform for unified marketing and ecommerce. They have no reported specialities.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

Maropost or Novel?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Maropost

"Scalable platform for unified marketing and ecommerce."
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Maropost unifies marketing, ecommerce, and customer support into one scalable platform. It helps businesses streamline operations and draw insights from customer interactions. With capabilities across major channels, it supports fast-growing businesses by consolidating marketing, retail operations, and personalized customer experiences within a single suite.

Key Features & Benefits

Superior email marketing control
Maropost claims that their Marketing Cloud provides greater control over email, mobile, social media, and SMS marketing.
Unified customer data view
Maropost claims that their Service Cloud consolidates ecommerce, marketing, and support data into a single customer view.
AI-powered merchandising personalization
Maropost claims that their Merchandising Cloud uses AI to offer personalized, predictive search and merchandising.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.
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