Blurbs Logo

Comparison Novel vs. Drip Email and SMS Marketing Vendor Comparison

Novel and Drip are Email and SMS Marketing vendors.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

drip.com
Drip Automates multi-channel marketing, focusing on email They have no reported specialities.

Novel or Drip?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.

Drip

"Automates multi-channel marketing, focusing on email"
.
Drip helps marketers run smarter campaigns by automating email strategies across multiple platforms. Dynamic segmentation keeps messaging relevant. Pre-built templates streamline content creation. It's especially useful for e-commerce businesses seeking to personalize customer interactions effectively, blending insights with easy execution to drive tangible results.

Key Features & Benefits

effortless marketing automation
Drip claims that its marketing automation helps businesses effortlessly run multi-channel strategies on autopilot, increasing efficiency.
superior customer service
Drip claims that it offers superior customer service with a 97.3% satisfaction score, providing quick, joyful support experiences.
dynamic email segmentation
Drip claims that its users earn 5x more revenue by using dynamic segments to send targeted, relevant emails improving engagement.
Compare all Email and SMS Marketing Vendors Head-to-Head