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Comparison Instant vs. Novel Audience Data & Enhancement Vendor Comparison

Instant and Novel are Email and SMS Marketing vendors.

instant.one
Instant Turns anonymous shoppers into repeat buyers. They focus on Targeting & Data Activation.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

Instant or Novel?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Instant

"Turns anonymous shoppers into repeat buyers."
Focused on Targeting & Data Activation .
Instant helps marketers convert anonymous visitors into customers by identifying and engaging them through automated email flows. Instant catches lost shoppers before they slip away, ensuring sales don't walk out the virtual door. It effectively turns once-passive traffic into active customers with targeted re-engagement techniques.

Key Features & Benefits

High-intent shopper engagement
INSTANT claims that its global shopper network helps grow email lists with high-intent shoppers, increasing email flow revenue.
Optimized Meta ad targeting
INSTANT claims that its shopper insights optimize Meta ad performance with the same ad spend, improving ROAS and targeting.
Seamless checkout experience
INSTANT claims that its customisable checkout solution drastically increases cart conversion with secure and reliable payments.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.
Compare all Email and SMS Marketing Vendors Head-to-Head