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Comparison Atwave vs. Novel Email and SMS Marketing Vendor Comparison

Atwave and Novel are Email and SMS Marketing vendors.

atwave.com
Atwave Email advertising through targeted publisher lists. They have no reported specialities.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

Atwave or Novel?
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Atwave

"Email advertising through targeted publisher lists."
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Atwave lets brands use email as a paid media channel. They access large audiences through various publisher email lists. This approach promises higher engagement by using a dedicated email strategy. It's about optimizing the delivery and content to reach target consumers directly via their inboxes.

Key Features & Benefits

Massive reach and targeting
Atwave claims that their platform enables brands to access desired target audiences through extensive email publisher lists.
Higher consumer preference
Atwave claims that email is the preferred communication channel, as 47% of consumers prefer it over other options.
Limitless creative possibilities
Atwave claims that their platform offers unlimited creative landscape with no size, character, or targeting limitations.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.
Compare all Email and SMS Marketing Vendors Head-to-Head