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Comparison Winback vs. Novel Email and SMS Marketing Vendor Comparison

Winback and Novel are Email and SMS Marketing vendors.

winback.pro
Winback Optimizing customer retention across marketing channels. They have no reported specialities.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

Winback or Novel?
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Winback

"Optimizing customer retention across marketing channels."
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Winback helps marketers by managing retention strategies across the customer lifecycle. They handle everything from mapping key customer moments to reengagement strategies. The aim is to enhance customer loyalty and increase lifetime value. They use automated systems and continuous testing to improve engagement, making sure strategies stay effective.

Key Features & Benefits

5X ROI Guaranteed
Winback claims that they guarantee a 5X return on investment by converting inactive email lists into revenue streams.
Lifecycle Marketing Expertise
Winback claims that their team specializes in lifecycle marketing, focusing on reviving inactive emails into active revenue channels.
Performance-Based Model
Winback claims that their performance model ensures payment is only made if tangible revenue lift is achieved.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.
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