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Comparison Mailgun vs. Novel Email and SMS Marketing Vendor Comparison

Mailgun and Novel are Email and SMS Marketing vendors.

mailgun.com
Mailgun Powerful email API for seamless message delivery They have no reported specialities.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

Mailgun or Novel?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Mailgun

"Powerful email API for seamless message delivery"
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Mailgun offers developers a robust API for sending, receiving, and tracking emails. They help streamline email deliverability, ensuring messages land in inboxes by validating lists and optimizing sends. Their system integrates easily, giving developers the scalability and reliability needed to manage high-volume email campaigns effectively.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.
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