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Comparison MailChimp vs. Novel Email and SMS Marketing Vendor Comparison

MailChimp and Novel are Email and SMS Marketing vendors.

mailchimp.com
MailChimp Email and SMS marketing with automation solutions They have no reported specialities.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

MailChimp or Novel?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

MailChimp

"Email and SMS marketing with automation solutions"
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Mailchimp provides tools for sending customized email and SMS marketing campaigns. It integrates multiple data sources, allowing marketers to target precise audience segments and automate messaging. The platform combines real-time analytics, campaign tracking, and audience management to enhance user engagement and drive sales, making it adaptable in the rapid-change marketing environment.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.
Compare all Email and SMS Marketing Vendors Head-to-Head