Blurbs Logo

Comparison Movable Ink vs. Novel Email and SMS Marketing Vendor Comparison

Movable Ink and Novel are Email and SMS Marketing vendors.

movableink.com
Movable Ink Transforms data into personalized customer content. They have no reported specialities.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

Movable Ink or Novel?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Movable Ink

"Transforms data into personalized customer content."
.
Movable Ink helps marketers create content that's personalized for each customer, in real-time. It leverages data and AI to craft unique, engaging experiences across email and mobile platforms. By automating content curation, Movable Ink enables marketers to focus on strategy rather than logistics, enhancing the impact of marketing campaigns.

Key Features & Benefits

Infinite personalization capability
Movable Ink claims that their platform allows for infinite content personalization by transforming data into unique customer experiences.
Significant economic benefits
Movable Ink claims that their AI solutions can yield over $20M in benefits within three years, with payback in under six months.
Extensive partner network
Movable Ink boasts a robust network of nearly 100 partner integrations, enhancing technology compatibility and personalization.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.
Compare all Email and SMS Marketing Vendors Head-to-Head