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Comparison OpenAP vs. Spectrum Reach Connected TV (CTV) Vendor Comparison

OpenAP and Spectrum Reach are Connected TV (CTV) vendors.

openap.tv
OpenAP Simplifying cross-publisher advanced TV audience targeting They have no reported specialities.

spectrumreach.com
Spectrum Reach They have no reported specialities.

OpenAP or Spectrum Reach?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

OpenAP

"Simplifying cross-publisher advanced TV audience targeting"
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OpenAP unifies TV advertising by breaking down silos between publishers, screens, and currencies. They centralize audience activation, allowing advertisers to holistically target, reach, and analyze advanced audiences. The consistent ID system provides unbiased campaign insights and deduplicated reach, enhancing media planning and measurement across the fragmented TV landscape.

Spectrum Reach

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Key Features & Benefits

Unmatched audience targeting capabilities
Spectrum Reach claims that they can help businesses target audiences with near census-level data for precise marketing efforts.
Comprehensive media access
Spectrum Reach claims to offer access to over 450 streaming networks, including exclusive content through the Spectrum TV app.
Data-driven advertising solutions
Spectrum Reach claims their data solutions maximize ad spend efficiency by delivering reach at a national and local level.
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