Blurbs
comparison of OpenAP and VDX.TV
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of OpenAP and VDX.TV
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
OpenAP
"Simplifying cross-publisher advanced TV audience targeting"
.
OpenAP unifies TV advertising by breaking down silos between publishers, screens, and currencies. They centralize audience activation, allowing advertisers to holistically target, reach, and analyze advanced audiences. The consistent ID system provides unbiased campaign insights and deduplicated reach, enhancing media planning and measurement across the fragmented TV landscape.
VDX.TV
"Enables omnichannel video ad targeting across devices."
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VDX.tv helps marketers by delivering TV ads on personal devices, ensuring consistent messaging and maximum reach. It integrates interactive video formats to engage viewers in different environments. This approach boosts exposure and engagement rates, making it easier to influence consumer impressions and behavior with seamless targeting across channels.
Enhanced Brand Engagement
VDX.tv claims that their creative ad experiences significantly increase brand impact by optimizing consumer attention and engagement.
Industry-Specific Expertise
VDX.tv claims that their tailored industry solutions address unique challenges, benefiting brands across various sectors.
Proven Campaign Success
VDX.tv claims that their video formats excel in viewability and interaction, exceeding KPI expectations for major brands.