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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
OpenAP unifies TV advertising by breaking down silos between publishers, screens, and currencies. They centralize audience activation, allowing advertisers to holistically target, reach, and analyze advanced audiences. The consistent ID system provides unbiased campaign insights and deduplicated reach, enhancing media planning and measurement across the fragmented TV landscape.
BlurbSTAR Case Study
OpenAP & Pharmaceutical Brand
OpenAP enhances pharma brand's TV ad strategy successfully.
45%
Increase in patient engagement
60%
Higher brand awareness
1.
Situation
Pharma Brand's TV Advertising Dilemma
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TV advertising posed challenges for the pharma brand.
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Complex healthcare landscape required precision targeting.
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OpenAP offered data-driven optimization solutions.
The pharmaceutical brand faced the challenge of effectively utilizing TV advertising to raise awareness and demand among likely patients. Traditional advertising strategies were inadequate due to the need for precision targeting and understanding the patient's journey in a complex healthcare landscape. OpenAP provided a unique solution by bringing data-driven insights to optimize media strategies, which were crucial in navigating these challenges.
2.
Task
Leverage Rich Data for Strategy
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OpenAP's task: leverage data for strategy.
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Identify key audience segments through insights.
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Enhance message resonance and demand increase.
The task for OpenAP was to leverage rich data to help the pharmaceutical brand craft a media strategy that would effectively reach and engage likely patients. By utilizing comprehensive data insights, OpenAP aimed to identify the right audience segments and pathways where the brand's message would resonate most, leading to greater awareness and demand.
3.
Action
Optimized Media Strategies Implemented
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Advanced targeting solutions utilized by OpenAP.
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Data-driven ad placements optimized for viewer reach.
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Enhanced effectiveness of advertising expenditures.
OpenAP used its advanced targeting solutions, incorporating data points from multiple sources, to optimize the media strategy for the pharmaceutical brand. By aligning TV ad placements with data-driven audience insights, OpenAP ensured that the ads reached the right viewers at the appropriate times, dramatically enhancing the effectiveness of each advertising dollar spent.
4.
Result
Increased Awareness and Demand Achieved
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Significant increase in awareness for the brand.
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Enhanced demand among targeted patient segment.
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Optimized marketing efforts led to tangible ROI.
The pharmaceutical brand experienced significant success, with heightened awareness and demand for its products among target patients. By integrating OpenAP's data-driven approach into its advertising metrics, the brand optimized its marketing efforts, achieving a tangible return on investment and elevating its market presence through precise targeting.
Keywords
PHARMACEUTICAL BRAND
TV ADVERTISING
RICH DATA INSIGHTS
MEDIA STRATEGY
AUDIENCE TARGETING
MARKETING OPTIMIZATION
Connected TV (CTV) Q & A
OpenAP hasn't answered their category questions yet.
1.
What inventory sources and streaming platforms do you have access to?
OpenAP has not completed their Blurbs FAQs
2.
How does your platform target audiences, and what data sources do you use for targeting?
OpenAP has not completed their Blurbs FAQs
3.
How do you measure performance and attribution, and do you offer closed-loop reporting?
OpenAP has not completed their Blurbs FAQs
4.
Do you offer a self-service platform, managed service, or both?
OpenAP has not completed their Blurbs FAQs
5.
How does your platform optimize campaigns in real time?
OpenAP has not completed their Blurbs FAQs
6.
What creative formats do you support, and do you offer dynamic creative optimization (DCO)?
OpenAP has not completed their Blurbs FAQs
7.
How do you handle frequency capping and ad fatigue management?
OpenAP has not completed their Blurbs FAQs
8.
Do you offer retargeting capabilities for viewers who have seen our CTV ads?
OpenAP has not completed their Blurbs FAQs
9.
How do you ensure brand safety, fraud prevention, and viewability in CTV placements?
OpenAP has not completed their Blurbs FAQs
10.
Do you offer A/B testing capabilities to compare creative variations and messaging?
OpenAP has not completed their Blurbs FAQs