Blurbs
comparison of DeepIntent and OpenAP
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of DeepIntent and OpenAP
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
DeepIntent
"Tailors healthcare ads across multiple channels instantly."
Focused on
Venue-Based Digital Networks
.
DeepIntent is built to streamline omnichannel healthcare advertising. It uses real-world health data for superior campaign planning, activation, and measurement, targeting both patients and healthcare professionals. The platform optimizes in real-time to enhance ad reach and quality, delivering precise insights tied directly to clinical outcomes.
Superior data integration
DeepIntent claims that their platform utilizes comprehensive real-world health data from IQVIA and Komodo Health for smarter campaign planning and forecasting.
Integrated HCP and patient campaigns
DeepIntent claims that their platform allows for coordinated outreach to both healthcare professionals (HCPs) and patient audiences with valuable insights into the combined impact.
Real-time optimization capabilities
DeepIntent claims that their platform offers superior campaign optimization across all channels in real-time to drive better performance and reach, including script lift and audience quality.
OpenAP
"Simplifying cross-publisher advanced TV audience targeting"
.
OpenAP unifies TV advertising by breaking down silos between publishers, screens, and currencies. They centralize audience activation, allowing advertisers to holistically target, reach, and analyze advanced audiences. The consistent ID system provides unbiased campaign insights and deduplicated reach, enhancing media planning and measurement across the fragmented TV landscape.