Blurbs
comparison of Viant and Pubmatic
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Viant and Pubmatic
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Viant
"Facilitates omnichannel ad campaigns without third-party cookies"
.
Viant uses a people-based DSP to help marketers execute omnichannel ad campaigns across platforms without relying on third-party cookies. Leverage first-party data and engage audiences across emerging channels like CTV and digital out-of-home. Measure everything from a single platform to inform future decisions and refine strategies.
Technology Driven by People
Viant claims that their digital advertising technology is powered by people, combining cutting-edge technology with human expertise for optimal results.
Pioneering People-Based Advertising
Viant claims to be a pioneer in people-based advertising, providing solutions to move beyond third-party cookies and walled gardens.
Omnichannel Marketing Solutions
Viant claims to offer advanced omnichannel marketing solutions, enabling advertisers to reach target audiences across various channels, including CTV, digital audio, digital out-of-home, and in-game advertising.
Pubmatic
"Streamlining programmatic advertising for buyers and sellers."
.
PubMatic helps marketers navigate the chaotic ad tech environment with an integrated, omnichannel platform. It provides transparency, control, and efficiency across media supply chains. By consolidating monetization and customer acquisition tactics, marketers can optimize reach while maintaining cost controls.
cross-channel capabilities
PubMatic claims that their integrated, omnichannel platform delivers better business outcomes for clients across the open internet.
yield maximization
PubMatic claims that their holistic tech solution for publishers helps maximize yield while providing essential insights.
campaign effectiveness
PubMatic claims their buyer platform built for efficiency and transparency helps get closer to target consumers and maximize campaign ROI.