Blurbs
comparison of Viant and Perion
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Viant and Perion
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Viant
"Facilitates omnichannel ad campaigns without third-party cookies"
.
Viant uses a people-based DSP to help marketers execute omnichannel ad campaigns across platforms without relying on third-party cookies. Leverage first-party data and engage audiences across emerging channels like CTV and digital out-of-home. Measure everything from a single platform to inform future decisions and refine strategies.
Technology Driven by People
Viant claims that their digital advertising technology is powered by people, combining cutting-edge technology with human expertise for optimal results.
Pioneering People-Based Advertising
Viant claims to be a pioneer in people-based advertising, providing solutions to move beyond third-party cookies and walled gardens.
Omnichannel Marketing Solutions
Viant claims to offer advanced omnichannel marketing solutions, enabling advertisers to reach target audiences across various channels, including CTV, digital audio, digital out-of-home, and in-game advertising.
Perion
"Unified omnichannel platform for modern advertising solutions"
.
Perion helps marketers by offering a single platform to connect with consumers across multiple channels. It uses advanced AI for targeting, optimizing ad performance while ensuring privacy. The platform supports advertisers and publishers, enabling quality ad engagements and maximizing revenue potential amidst industry shifts.
Advanced AI technology
Perion claims that its unified platform offers omnichannel ad solutions powered by advanced AI, connecting brands with consumers.
Award-winning creative experiences
Perion claims that its high-impact, award-winning creative experiences help brands reach all KPIs and objectives globally.
Proprietary algorithms for privacy
Perion claims that its proprietary algorithms enhance customer targeting while protecting privacy across fragmented ad markets.