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Comparison Blockboard vs. Keynes Digital Connected TV (CTV) Vendor Comparison

Blockboard and Keynes Digital are Connected TV (CTV) vendors.

myblockboard.com
Blockboard Fraud and waste-free CTV ad management platform They have no reported specialities.

keynesdigital.com
Keynes Digital Targets key TV audience with data analytics They have no reported specialities.

Blockboard or Keynes Digital?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Keynes Digital

"Targets key TV audience with data analytics"
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Keynes Digital enhances marketing by targeting specific TV audiences using detailed analytics. It identifies precise demographic data to connect marketers with viewers who are more likely to engage and drive sales. This approach streamlines the advertising process, making each marketing dollar stretch further in a saturated market.

Key Features & Benefits

precise audience targeting
Keynes Digital claims that its precise audience targeting allows brands to zero in on key audiences on the programs they specifically enjoy.
comprehensive data insights
Keynes Digital claims that its comprehensive data points provide deeper insights and greater impact on audience targeting and engagements.
customized targeting strategies
Keynes Digital claims that its customized targeting strategies can boost sales by 2.8 times and significantly improve marketing results.

Blockboard

"Fraud and waste-free CTV ad management platform"
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Blockboard helps marketers navigate complex CTV landscapes by eliminating ad fraud and waste, ensuring that media dollars work harder. It uses blockchain for transparency and delivers ads in true environments to real consumers. Premium direct inventory guarantees that marketers can track ROI effectively.

Key Features & Benefits

Eliminate fraud and waste
Blockboard claims that they save clients an average of 17% daily by eliminating fraudulent and wasteful media spend.
Blockchain verified reporting
Blockboard claims that their blockchain technology ensures total transparency, showing exactly how each media dollar is spent.
Premium inventory access
Blockboard claims that their direct relationships with premium publishers guarantee ads are shown in high-quality environments.
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