Blurbs
comparison of VEIL Global Technologies and Viant
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of VEIL Global Technologies and Viant
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
VEIL Global Technologies
"Identify, monitor, and optimize traditional broadcast ads"
Focused on
TV/CTV Ad Verification and CTV Measurement
.
VEIL Global Technologies connects digital and broadcast ad strategies for better media management. They use real-time ad verification through watermarking. This helps marketers precisely track their TV ads. With a single watermarking standard, they remove the hassle of using multiple technologies. Marketers gain clear insight into ad performance.
Superior monitoring capabilities
VEIL Global Technologies claims that it monitors thousands of TV stations across North America 24/7 for content and advertisements containing the Veil watermark to definitively identify customer ads as they run in real-time.
Comprehensive watermarking solutions
VEIL Global Technologies claims that it is dedicated to establishing a single set of watermarking technologies that serve as end-to-end solutions, catering to multiple constituents, precluding the need to insert different watermarks for different use cases for advertising and content.
Accurate ad verification
VEIL Global Technologies claims that it solves a problem plaguing the advertising and content industries for over twenty years by providing accurate ad verification, in contrast to highly inaccurate fingerprinting solutions.
Viant
"Facilitates omnichannel ad campaigns without third-party cookies"
.
Viant uses a people-based DSP to help marketers execute omnichannel ad campaigns across platforms without relying on third-party cookies. Leverage first-party data and engage audiences across emerging channels like CTV and digital out-of-home. Measure everything from a single platform to inform future decisions and refine strategies.
Technology Driven by People
Viant claims that their digital advertising technology is powered by people, combining cutting-edge technology with human expertise for optimal results.
Pioneering People-Based Advertising
Viant claims to be a pioneer in people-based advertising, providing solutions to move beyond third-party cookies and walled gardens.
Omnichannel Marketing Solutions
Viant claims to offer advanced omnichannel marketing solutions, enabling advertisers to reach target audiences across various channels, including CTV, digital audio, digital out-of-home, and in-game advertising.